![]() Let’s recap on some of the core principles of color theory: Known colloquially as “the science of color,” designers rely on a foundational knowledge of color theory to guide them in understanding the psychology behind choosing the perfect color scheme for a website or app. Olga explains what you need to consider when choosing a color palette, things to avoid, and top tips for picking the right color scheme:īased on Isaac Newton’s color wheel, color theory is a framework that informs the use of color in art and design. If you’re more of a visual learner, check out this video presented by CareerFoundry UI design mentor, Olga. Crash course in color theoryīefore we get stuck into choosing the actual colors that will comprise your color palette, let’s have a quick refresh on what color theory is-and why it’s so essential in website design. How to choose your color palette in 9 steps.Why is a color palette important for your website?.In this blog post, we’ll guide you through the process of choosing a unique color palette for your website-breaking it down into nine easy to follow steps. But with an overwhelming 16.8 million colors to choose from, creating a harmonious color palette-and successfully implementing it into the design of your website-can be quite a challenge. When executed properly, the right color palette can prompt new visitors to your website, strengthen your branding, and drive sales and leads. Just like fonts and style, colors impart a tone and emotional impact that affects how your customers perceive your brand-and that makes color a powerful design tool in its own right. But a color palette is so much more than a simple aesthetic consideration. It’s no secret that choosing the right colors for your website’s design is crucial to ensure the online success of your product.
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