![]() A business plan is a document that contains the operational and financial plan of a business, and details how its objectives will be achieved. It serves as a road map for the business and can be used when pitching investors or financial institutions for debt or equity financing.Ī business plan should follow a standard format and contain all the important business plan elements. Typically, it should present whatever information an investor or financial institution expects to see before providing financing to a business. Contents of a Business PlanĪ business plan should be structured in a way that it contains all the important information that investors are looking for. Here are the main sections of a business plan: 1. The title page captures the legal information of the business, which includes the registered business name, physical address, phone number, email address, date, and the company logo. The executive summary is the most important section because it is the first section that investors and bankers see when they open the business plan. It provides a summary of the entire business plan. It should be written last to ensure that you don’t leave any details out. It must be short and to the point, and it should capture the reader’s attention. The executive summary should not exceed two pages. ![]() The industry overview section provides information about the specific industry that the business operates in. Some of the information provided in this section includes major competitors, industry trends, and estimated revenues. It also shows the company’s position in the industry and how it will compete in the market against other major players. The market analysis section details the target market for the company’s product offerings. This section confirms that the company understands the market and that it has already analyzed the existing market to determine that there is adequate demand to support its proposed business model. Market analysis includes information about the target market’s demographics, geographical location, consumer behavior, and market needs. The company can present numbers and sources to give an overview of the target market size.Ī business can choose to consolidate the market analysis and competition analysis into one section or present them as two separate sections. The sales and marketing plan details how the company plans to sell its products to the target market. It attempts to present the business’s unique selling proposition and the channels it will use to sell its goods and services. ![]() It details the company’s advertising and promotion activities, pricing strategy, sales and distribution methods, and after-sales support. The management plan provides an outline of the company’s legal structure, its management team, and internal and external human resource requirements. Page xx - drawing file model created by MX multi page cross section and. It should list the number of employees that will be needed and the remuneration to be paid to each of the employees.Īny external professionals, such as lawyers, valuers, architects, and consultants, that the company will need should also be included. Roads and Maritime Microstation Workspace.
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